After all, if something isn’t broken, you don’t fix it, right?
Marketing finds potential customers, sales closes deals, and management achieves its goals. Simple! Well, it may not be that simple. If you take a closer look, you will probably see that your teams are working with some pains. When we ask companies outside of CRM how they will streamline the sales process, we hear the same answer again and again – transferring calls, data, whatever you want, the biggest pain – when one team has to pass critical information to another.
Here are the 3 most common pain points in the sales process without a CRM: