We live in an era of accelerated business transformation enabled by the Internet and digital technologies. The companies’ only goal is to add more value for customers in the most efficient way. As Salesforce puts it, “Digital transformation is the process of using digital technologies to create new – or modify existing – business processes, culture and customer experiences to meet changing business and market demands. This re-imagining of business in the digital age is what digital transformation is all about.”
Connecting people, removing data silos, building a data culture, eliminating manual processes through automation, empowering employees, mobile experiences, leveraging the Internet of Things – these are all examples of the digital revolution that is unfolding before our eyes.
These fundamental changes have been further reinforced by the COVID-19 pandemic, which has acted as a digital gas pedal in many industries. Business continuity and employee safety have suddenly been added to the strategic agenda of the boards of almost every organization in the world.