Are You Doing Enough to Meet Your Customers’ Expectations?

Are you wondering if you’re doing enough to meet your customers’ expectations? Are you improving customer service to keep up with technological advancements? Is your customer service the best possible representation of your brand? Take a look at these statistics that highlight the importance of customer satisfaction:

• A customer is four times more likely to purchase from a competitor if the issue is related to service, not price or product.
  Source: Bain & Company
• The majority of Americans have decided not to make a purchase solely due to poor Customer Experience.
  Source: American Express
• It takes 12 positive customer experiences to make up for one negative experience.
  Source: Ruby Newell-Legner, “Understanding Customers”
• Acquiring a new customer costs 6-7 times more than retaining an existing one.
  Source: Kolsky
• 70% of shopping experiences depend on how customers feel they are being treated.
  Source: McKinsey & Company
• 62% of customers say they share their negative experiences with others.
  Source: Salesforce Research