Customers in the B2B segment are becoming more and more demanding and – having a choice –they prefersolutions offering companies products and services well suited to your requirements and budget, presented professionally in the right place and time, i guaranteeingych high-level customer service. More and more often you can hear that only companies that consciously bet on the so-called CustomerExperience they will be able to weather the coming economic downturn. The foundation of such a strategy are well-thought-out customer contact processes, from marketing, through sales, to customer service supported by a modern CRM solution.
Small and medium fCompanies rarely have the ability to plan business processes “from scratch”. Most often they are built around successively acquired IT solutions, starting from the e-mail system, through the ERP system and often supported by a set of universal Excel files. The environment created in this way makes the implementation of marketing and sales processes ineffective, costly, and more importantly, it is very difficult to obtain a coherent image and prospects for business development. In such a situation, the implementation of a modern CRM solution may help, which brings with it the automation of broadly understood sales processes based on the best practices.
Rotation of sales representatives
Sales representatives spend most of their time outside the office meeting customers often scattered in different locations. They need to work efficiently and achieve their goals mobiletools that will help them plana visit, save the arrangements from the meeting, or remind them of the next onessteps in the process. Lack of such support often leads to frustration of traders, generating the risk of their departure to companies that have such tools. Along with their loss, it is often irretrievablepriceless knowledge and business contacts disappear.
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