Creative Marketing

Generate, nurture,
and convert leads —
on a single platform

Omnichannel marketing automation on a no-code platform. Campaigns, email, events, lead scoring and analytics — no tool silos, no manual work between systems.

Book a free demo

Deployment in 6—8 weeks

Campaign automation without coding

Creatio Level IV Certified Partner

“We run Mailchimp campaigns, Google ads and webinars separately — no single view of what really works.”

Director of Marketing, B2B company

“Leads end up in Excel and go cold — sales don’t know which contacts were nurtured by the campaign or what they engaged with.”

CMO, Manufacturing Company

“I don’t know which campaigns generate leads and which just burn budget — money is allocated, but lead-to-deal conversion is unknown.”

Marketing Manager, Distribution

01 — 360° customer view and segmentation

A complete picture of every contact — and intelligent segmentation of the base

Build a contact database manually, by importing from Excel or automatically from landing pages. Creatio identifies and merges duplicates. Every contact is a complete story: demographics, purchases, website activity, email interactions, and lead source.

Purchase history, web activity, emails and source lead in one profile
Dynamic segment folders — update automatically when data changes
Automatic detection and merging of duplicates — a clean database without manual work
Import via Excel, integration with LP forms and automatic registration from web

02 — Lead Generation

Leads from Facebook, LinkedIn, LP and email — in one queue

Capture leads from every channel: Facebook Lead Ads forms, LinkedIn Lead Gen forms, landing pages, incoming emails. Creatio verifies data, creates contact records, and runs a nurture campaign — automatically.

Integration with Facebook Ads, LinkedIn, landing pages and incoming email
Automatic verification of data and creation of a contact record after capture
Qualifying the lead and running the nurture campaign without any manual work
View all lead sources with conversion comparison in one dashboard

03 — Landing Pages

Landing pages built visually — no IT, no development

Built-in builder of landing pages with drag & drop. You create a form, set up an action (new lead, contact, event participant) and publish — without involving a developer. Forms automatically feed nurture campaigns.

Drag & Drop Landing Page Designer — ready template or build from scratch
The form automatically creates a lead, contact or event participant in Creatio
LP statistics: visits, conversions, form fill rate
Publishing on Creatio or own domain — without IT involvement

A screenshot of Creatio landing page designer interface showing a form titled 'Save the Date' with fields for first name, last name, business email, job title, company website, and phone, along with content editing options.

04 — Tracking website and lead sources

You know what every contact on your site is doing — and where they came from

The Web Analytics section displays user activity and data per subpage. Integration with Google Analytics and Matomo transfers data to the contact profile — every visit, every session, every click visible in Creatio.

History of web activity in the contact profile — visits, sessions, visited pages
Lead source analysis: UTM, Google Ads, Facebook Ads, organic, direct
Integration with Google Analytics and Matomo without additional development
Scoring of leads taking into account web activity — who visited /pricelist/ gets a higher score

05 — Campaign automation

Nurture campaigns work on their own — from first lead to MQL

Campaign Designer allows you to build multi-stage automation campaigns without coding. Define segments, conditions, emails and actions — Creatio performs the entire flow automatically and updates the status of each contact in real time.

Visual Campaign Designer — drag & drop without coding
Conditional branching: different paths for contacts who opened email vs. not
Automatic change of lead status (cold → warm → MQL) after conditions are met
Real-time campaign statistics - open rate, MQL, conversions

Webinar 'Shaping the Future with Cleaner Energy Solutions' campaign management interface showing campaign flowchart, details, participant count, and AI chat suggestions.

Création des dashboards des campaigns de performances avec 226,065 impressions, 2,819 clicks, $1,740 d'argent, et 642 contacts, avec une graf d'amount dépendent et un tableau de performances de la campagne en Google et Facebook.

06 — Evaluation of advertising campaigns

Know which campaign generates leads — and how much each lead costs

Creatio combines data from Facebook Ads, Google Ads, and LinkedIn into one view. You compare the CPL, lead count, and budget of each channel — without manually exporting to Excel. Budget decisions based on data, not intuition.

Integration with Facebook Ads, Google Ads and LinkedIn Ads without additional tools
Automatic CPL calculation per channel, campaign and ad group
Comparison of lead → MQL → deal conversion for each traffic source
Budget optimization dashboard — where to move the budget, what to disable

07 — Multi-channel campaigns

Email, SMS, push and LinkedIn — one campaign, multiple touchpoints

Creatio coordinates communication across all channels from one place. The same contact gets an email on Monday, a LinkedIn ad on Tuesday, and a reminder SMS on Friday — without manual coordination between tools.

Email, SMS, web push, LinkedIn Ads and call center from one platform
Automatic timing coordination — you don't clutter your inbox, you don't burn your budget
Unified contact view — each channel sees the full interaction history
Personalize content per channel and segment without duplicating work

Flowchart for a webinar marketing campaign showing stages from event participation to invitation, registration, event reminders, participation, and unsubscription with colored status indicators.

Interfaccia di marketing di posta elettronica che visualizzare un progetto di promozione di solare con il tema 'Last chance to claim your solar discount', informazioni senders, e dettagli del campaigno AI per generare email personalizzato per una kampanya Decarbonizzazione.

08 — Email Marketing

Bulk sends to millions — with per-message personalization

Built-in integration with professional email services for mass mailing. Drag & Drop Email Designer with personalization macros and dynamic content. Each recipient sees a message tailored to their segment.

Drag & Drop Email Designer — ready-made templates or build from scratch without HTML
Personalization macros: name, company, industry, funnel stage, interaction history
Dynamic content — different email content for different segments in one shipment
Live statistics: open rate, CTR, clicks on links, unsubscribes per campaign

09 — Event Management

Trade shows, webinars, conferences — all marketing events in one place

The Events section manages trade shows, webinars, conferences, and other promotional activities. You record dates, budget, team, participant segments and track responses per event type and attendee level.

Registration of dates, budget, team and goals — one record per event
Segmentation of participants and sending invitations directly from the event
Response Tracking: invited/confirmed/attended /no response
Automatic follow-up after the event — launch of a campaign for participants

Creatio CRM event page titled Networking Day showing seminar details including completed status, owner John Best, dates Nov 5-6 2023, Boston territory, partner-driven goal, 120 responses, financial indicators, and team contacts Mary King, Alice Phillips, and Caleb Jones with their roles and accounts.

A digital calendar interface showing tasks and meetings scheduled for the week of September 24 to 29, 2023, for user John Best, including events such as preparing materials, contacting customers, analyzing cases, and corporate training.

10 — Activity management

Calendar and marketing tasks in one interface

The Calendar and Tasks sections in Creatio Marketing give the marketing team a single space to plan and track activities. Tasks related to campaigns, leads and contacts — context always at hand.

Shared team calendar — planning campaigns, events and reviews
Campaign and lead tasks — full context in one view
Automatically create tasks from campaign flows (e.g. “Call MQL”)
View the workload of the entire team - who is working on what and what is overdue

11 — Marketing Effectiveness Analytics

Lead→MQL→SQL→Deal funnel visible in real time

Ready-made analytical dashboards on three levels: per section, per record and global dashboard with cross-campaign metrics. Lead funnel, event efficiency, ROAS per channel — without building reports from scratch.

Lead→MQL→SQL→Deal funnel with conversion at each stage
ROAS and CPL per channel — comparison Facebook, Google, LinkedIn, organic
Effectiveness of events: cost per participant, number of leads after the event
Custom dashboards — own metrics without IT involvement and without Power BI

A marketing dashboard displays budget, email statistics, budget by channels pie chart, lead source dynamics graph, keys vs new leads bar chart, and audience by campaign horizontal bars.

A blue robot with large eyes and pigtails watering three small green plants in white pots using a clear watering can.

12 — AI Tools

AI agents handle repetitive marketing tasks. Marketers create magic.

Creatio.ai is an AI functionality natively built into the core of the Creatio Freedom UI platform, designed to equip organizations with intelligent automation — acting as a virtual agent assistant for the end user performing tasks. Creatio.ai's unified approach to AI combines predictive, generative, and agent AI to deliver a comprehensive solution for modern business automation.

Predictive lead scoring 1—100 trained on historical conversion data
Score components: engagement, company profile, web activity, funnel stage
Automatic transfer of lead to sales when the score threshold is reached
No coding — AI model ready to use once the platform is deployed

13 — Creatio Marketplace

800+ ready-made solutions — marketing expansion without development

Creatio Marketplace offers hundreds of plugins, templates, connectors and extensions for marketing. Integrations with Mailchimp, HubSpot, Meta Ads, Salesforce and more — download, configure, launch.

800+ ready-made solutions: plugins, campaign templates, connectors for martech tools
Integrations with Mailchimp, ActiveCampaign, HubSpot, Meta Ads, Google Ads, Salesforce
Ready-made nurture campaign and email sequence templates for one-click import
Expanding your marketing stack without involving IT or third-party developers

3×

More Qualified
Leads per month

Avg. across Optingo customers

45%

higher lead-to-deal
conversion rate

Post-implementation data

52 zł

lower average CPL
after campaign automation

B2B Customer Benchmark

6—8 weeks

time from kick-off
to first campaign

vs. 12–18 months traditionally

For whom

For every role in B2B marketing

Creatio Marketing responds to the needs of a CMO measuring ROAS, a marketing manager building campaigns and a sales director who wants hot leads.

“I manage 5 marketing tools. I don't have a single ROAS dashboard and I don't know which campaign drives the pipeline.”

One dashboard: funnel, CPL, ROAS per channel

Full campaign automation — less manual work

Deal-level reporting, not just click-level

AI lead scoring — prioritization without spreadsheets

“I create email campaigns in Mailchimp, ads in Ads Manager and LP separately. Each change is 3 tools and half a day.”

Campaigns, email and LP in one place

No-code Campaign Designer — go live in an hour

Automate nurture from download to MQL

Real-time statistics without exporting to Excel

“I get leads from marketing — half of them are cold contacts with no context. Reps waste time qualifying instead of selling.”

Sales only get leads with score >65

Full history: what they downloaded, what they clicked, what they visited

One system: marketing + sales CRM

Pipeline with attribution to a marketing campaign

Start acting

Ready to see how Creatio Marketing
turns leads into pipeline?

30-minute demo — we show Campaign Designer, lead scoring and conversion funnel using examples from your industry.

Book a free demo CONTACT us

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Generate, nurture,and convert leads —on a single platform