Customers in the B2B segment are becoming more and more demanding and – having a choice – they prefer solutions offering companies products and services well suited to your requirements and budget, presented professionally in the right place and time, i guaranteeingych high-level customer service. More and more often you can hear that only companies that consciously bet on the so-called Customer Experience they will be able to weather the coming economic downturn. The foundation of such a strategy are well-thought-out customer contact processes, from marketing, through sales, to customer service supported by a modern CRM solution.

Small and medium fCompanies rarely have the ability to plan business processes “from scratch”. Most often they are built around successively acquired IT solutions, starting from the e-mail system, through the ERP system and often supported by a set of universal Excel files. The environment created in this way makes the implementation of marketing and sales processes ineffective, costly, and more importantly, it is very difficult to obtain a coherent image and prospects for business development. In such a situation, the implementation of a modern CRM solution may help, which brings with it the automation of broadly understood sales processes based on the best practices.