{"id":9169,"date":"2024-12-16T18:39:20","date_gmt":"2024-12-16T17:39:20","guid":{"rendered":"https:\/\/www.optingo.eu\/bez-kategorii\/mistakes-in-thinking-about-customer-experience\/"},"modified":"2025-01-03T18:33:31","modified_gmt":"2025-01-03T17:33:31","slug":"mistakes-in-thinking-about-customer-experience","status":"publish","type":"post","link":"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/","title":{"rendered":"Mistakes in thinking about Customer Experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_69f18d34a79e9 h2.section-title { font-size:30px !important; }<\/style><header id=\"ut_header_69f18d34a79e9\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center\"><h2 data-title=\"Mistakes in thinking about Customer Experience\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"section-title  \"><span>Mistakes in thinking about Customer Experience<\/span><\/h2><\/header><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>On October 1st, we celebrate CX Day, or Customer Experience Day.<\/strong> This is a great time to take a closer look at the concept, as despite the growing number of companies adopting a Customer Experience approach, many myths and oversimplifications have emerged around this topic. These can leave beginners feeling confused or even discouraged from taking on the challenge of transforming their organization into a customer-centric one. It&#8217;s worth clarifying the basic concepts and facts and stating clearly what Customer Experience is <em>not<\/em>.<\/p>\n<hr \/>\n<h3><strong>Customer Experience is not a method<\/strong><\/h3>\n<p>Managing customer experience is not a method or a tool. There are no simple, pre-prepared, ready-to-use instructions for implementing CX in an organization. Customer Experience is much broader\u2014it is an approach to conducting business. It&#8217;s a mindset that considers the customer and their perceptions in all company activities, even treating the customer as one of the organization\u2019s assets. Transforming an organization into a customer-centric one is not an easy, short, or one-dimensional endeavor.<\/p>\n<hr \/>\n<h3><strong>Customer Experience cannot simply be implemented<\/strong><\/h3>\n<p>Transforming an organization into a customer-centric one is a <strong>long-term process<\/strong> that can take several years or even decades and affects many areas of the organization\u2019s operations. It requires a complete organizational transformation into one that &#8220;thinks about the customer&#8221; and understands that positive experiences can build long-term loyalty, optimize acquisition and retention costs, and create lasting value. Every employee must understand their role in delivering great customer experiences. Moreover, a customer who loves a brand is more likely to forgive minor mistakes and will tend to spend more.<\/p>\n<hr \/>\n<h3><strong>Customer Experience is not the responsibility of the customer service department<\/strong><\/h3>\n<p>Customer service should not be confined to a single department; it is the responsibility of the entire company. Customer service or complaint departments only gather information about what went wrong during the customer&#8217;s interactions with the company\u2014they are essentially cleaning up after others or even themselves. These departments alone cannot ensure positive customer experiences. <strong>Every department, every employee, subcontractor, or business partner\u2014from the CEO to the assistant, from marketing to PR to HR\u2014must be accountable for customer experience. Everyone!<\/strong><\/p>\n<hr \/>\n<h3><strong>CX is not something you &#8220;get into&#8221;; it\u2019s something you are<\/strong><\/h3>\n<p>Those who believe that CX &#8220;isn\u2019t for them&#8221; or who claim they are &#8220;not getting into it&#8221; are deeply mistaken. Every company participates in the race for customers through the products and experiences they provide\u2014whether they like it or not. The biggest competitors in this race might not even be from the same industry; they are companies that show customers that better experiences are possible. A company must decide only one thing: whether to join this race consciously.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_69f18d34ab42a.ut-project-sc .widget-title { font-weight: 700; }#ut_scb_69f18d34ab42a.ut-project-sc .widget-title { letter-spacing: 0.02em; }#ut_scb_69f18d34ab42a .ut-share-link:hover { color: #0060ec; }#ut_scb_69f18d34ab42a .ut-share-link:focus { color: #0060ec; }#ut_scb_69f18d34ab42a .ut-share-link:active { color: #0060ec; }<\/style><ul id=\"ut_scb_69f18d34ab42a\" class=\"ut-project-sc clearfix  ut-project-sc-left ut-project-sc-tablet-left ut-project-sc-mobile-center no-border\"><li><h6 class=\"widget-title\"><span>Podziel si\u0119 z innymi tym artyku\u0142em<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row bklyn_overlay=&#8221;true&#8221; bklyn_overlay_pattern=&#8221;true&#8221; bklyn_overlay_pattern_style=&#8221;bklyn-style-three&#8221; background_position=&#8221;center center&#8221; background_attachment=&#8221;fixed&#8221; css=&#8221;.vc_custom_1496162923926{background-image: url(http:\/\/themeforest.unitedthemes.com\/wpversions\/brooklyn\/xml\/demo1\/wp-content\/uploads\/2017\/05\/music-key.jpg?id=3787) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bklyn_overlay_color=&#8221;rgba(44,62,80,0.5)&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_69f18d34ab77e h3.section-title, #ut_header_69f18d34ab77e h3.section-title span { color:#ffffff; }#ut_header_69f18d34ab77e h3.section-title { font-size:30px !important; }#ut_header_69f18d34ab77e.pt-style-2 .page-title span:after, #ut_header_69f18d34ab77e.pt-style-2 .parallax-title span:after, #ut_header_69f18d34ab77e.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_69f18d34ab77e\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-center header-tablet-center header-mobile-center\"><h3 data-title=\"Do you want to improve customer satisfaction and better customize your offerings? We would be happy to discuss with you the benefits, opportunities and concerns you have. We encourage you to share your experiences, insights and impressions. Get in touch with us today.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"section-title  \"><span>Do you want to improve customer satisfaction and better customize your offerings? We would be happy to discuss with you the benefits, opportunities and concerns you have. We encourage you to share your experiences, insights and impressions. Get in touch with us today.<\/span><\/h3><\/header><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_69f18d34c29d2 { opacity: 1; }#ut_am_wrap_69f18d34c29d3 .ut-image-gallery-item-caption-title h3 { letter-spacing: 0em; }#ut_am_wrap_69f18d34c29d3 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_69f18d34c29d3 { text-align: left; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_69f18d34c29d3 { text-align: left !important; } }@media (max-width: 767px) { #ut_am_wrap_69f18d34c29d3 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_69f18d34c29d3\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_69f18d34c29d4\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_69f18d34c29d2\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 627 940'%2F%3E\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/colored-cubes-with-employee-and-management-icons-2023-11-27-05-26-09-utc-2.png\" width=\"627\" height=\"940\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_69f18d34c2fef h3.section-title { font-size:30px !important; }<\/style><header id=\"ut_header_69f18d34c2fef\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center\"><h3 data-title=\"Feel free to contact us:\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"section-title  \"><span>Feel free to contact us:<\/span><\/h3><\/header><\/div><div id=\"ut_cf7_colors_69f18d34c37f7\" class=\"wpb_content_element ut-cf7-dark-skin \">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9232-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9232\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9169#wpcf7-f9232-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"9232\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9232-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"uacf7-form-wrapper-container uacf7-form-9232  \"><label> Your name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\n<label> Company e-mail <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\n<label> Mobile phone <span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span> <\/label>\n\n<label>  Company  <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n\n<label> How can we help? 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}#ut_blog_grid_69f18d34c5076 .ut-blog-grid-article { margin-top: 10px; }<\/style><div id=\"ut_blog_grid_69f18d34c5076\" class=\"ut-blog-grid-module blog\"><div class=\"ut-blog-grid  clearfix ut-blog-grid-date-default\">\r\n<article id=\"post-9176\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9176 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to Go-Live: Differences between Traditional and No-code Approaches\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/go-live-differences-between-traditional-and-no-code-approaches\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/go-live-1-1500x1250.webp\" data-image-id=\"8604\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"Go-Live: Differences between Traditional and No-code Approaches\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/go-live-differences-between-traditional-and-no-code-approaches\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">Go-Live: Differences between Traditional and No-code Approaches<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The Go-Live phase is that magical moment in the no-code application development process that symbolizes the start of a true&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9176 -->\r\n\r\n<article id=\"post-9169\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9169 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to Mistakes in thinking about Customer Experience\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/Bledy_CX-1500x1250.webp\" data-image-id=\"8601\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"Mistakes in thinking about Customer Experience\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">Mistakes in thinking about Customer Experience<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On October 1st, we celebrate CX Day, or Customer Experience Day. This is a great time to take a closer&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9169 -->\r\n\r\n<article id=\"post-9158\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9158 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to How Customer Experience helps turn customers into Brand Ambassadors\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/how-customer-experience-helps-turn-customers-into-brand-ambassadors\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/ambasador_marki_o-1500x1250.webp\" data-image-id=\"8598\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"How Customer Experience helps turn customers into Brand Ambassadors\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/how-customer-experience-helps-turn-customers-into-brand-ambassadors\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">How Customer Experience helps turn customers into Brand Ambassadors<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Customers who are satisfied with your company talk about you and even take pleasure in praising you to their friends&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9158 -->\r\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On October 1st, we celebrate CX Day, or Customer Experience Day. This is a great time to take a closer look at the concept, as despite the growing number of companies adopting a Customer Experience approach, many myths and oversimplifications have emerged around this topic. These can leave beginners feeling confused or even discouraged from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-9169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mistakes in thinking about Customer Experience - Optingo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes in thinking about Customer Experience\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On October 1st, we celebrate CX Day, or Customer Experience Day. 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