{"id":9164,"date":"2024-12-16T16:03:44","date_gmt":"2024-12-16T15:03:44","guid":{"rendered":"https:\/\/www.optingo.eu\/bez-kategorii\/what-is-a-customer-journey-definitions-and-examples\/"},"modified":"2025-01-05T10:36:19","modified_gmt":"2025-01-05T09:36:19","slug":"what-is-a-customer-journey-definitions-and-examples","status":"publish","type":"post","link":"https:\/\/www.optingo.eu\/en\/insight-en\/what-is-a-customer-journey-definitions-and-examples\/","title":{"rendered":"What is a Customer Journey? Definitions and examples"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_69eec1e7251ff h2.section-title { font-size:30px !important; }<\/style><header id=\"ut_header_69eec1e7251ff\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center\"><h2 data-title=\"What is a Customer Journey? Definitions and examples\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"section-title  \"><span>What is a Customer Journey? Definitions and examples<\/span><\/h2><\/header><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Definition of Customer Journey<\/h3>\n<p>The definition states that the Customer Journey primarily involves shifting the company\u2019s perspective to analyze its actions from the customer\u2019s point of view. This approach enables the creation of new, improved sales processes that focus on customer satisfaction, attract more potential clients, and ultimately drive sales growth.<\/p>\n<p>The customer journey is a set of actions and interactions experienced by a customer during the purchasing process. This path can span multiple sales channels, company departments, and even third parties, such as business partners or government agencies.<\/p>\n<p>The concept of the Customer Journey is gaining popularity in Poland. As evidenced by Google Trends, searches for this term have been steadily increasing over the past few years. In an era of informed customers, a company\u2019s reputation is crucial. Therefore, implementing solutions to analyze and optimize the Customer Journey is essential to deliver top-quality services and gather positive reviews and testimonials.<\/p>\n<hr \/>\n<h3>What is a Customer Journey Map?<\/h3>\n<p>A Customer Journey Map (CJM) is a unique approach to understanding and delivering products or services to customers. It acts as a guide to the customer\u2019s experiences with your company while also serving as an excellent optimization tool to help eliminate weaknesses and obstacles between you and your customer.<\/p>\n<p>To begin creating a CJM, you need to define the goals you wish to achieve, investigate customer experiences, or identify bottlenecks in your business processes. While CJM won\u2019t solve all your problems, it will highlight areas that require attention. The next steps include gathering customer data, identifying key touchpoints and feedback on your product or service, and choosing the tools you will work with.<\/p>\n<hr \/>\n<h3>Steps to Creating a Customer Journey Map:<\/h3>\n<ol>\n<li><strong>Choose a customer.<\/strong><\/li>\n<li><strong>Define interaction phases.<\/strong><\/li>\n<li><strong>Select appropriate communication channels.<\/strong><\/li>\n<li><strong>Investigate customer experiences.<\/strong><\/li>\n<li><strong>Analyze pain points and optimization methods.<\/strong><\/li>\n<li><strong>Test and implement best practices.<\/strong><\/li>\n<\/ol>\n<hr \/>\n<h3>Tracking the Customer Journey with Creatio<\/h3>\n<p>Modern CRM systems are equipped with robust functionalities for CJM, allowing most users to utilize them. However, not all systems can track the customer journey from the initial interest in a product to becoming a loyal customer. Creatio provides a platform that supports sales, marketing, and customer service functionalities on the same platform while maintaining a unified database, ensuring no data loss.<\/p>\n<hr \/>\n<h4>Marketing Campaigns<\/h4>\n<p>Marketing initiates the customer engagement process. The first touchpoint is often a customer registering on your website. Here, Creatio\u2019s website behavior tracker gathers all customer information and automatically records it in the system. It continuously updates customer interest data and supplements missing information using open-source tools. All this data is stored in a unified contact database for as long as needed.<\/p>\n<hr \/>\n<h4>Establishing Business Phases in Customer Interactions<\/h4>\n<ol>\n<li><strong>Marketing<\/strong><br \/>\nWith advanced business process management tools, you can design and track each customer interaction. The system supports segmentation, personalized email campaigns, trigger-based campaigns, and event management, analyzing every step&#8217;s outcomes with clear charts and tables.<\/li>\n<li><strong>Sales<\/strong><br \/>\nSales representatives have access to comprehensive communication tools, such as emails, calls, and messages, all integrated into the system. They can manage leads, opportunities, products, contracts, and projects while monitoring every interaction. Field sales functionalities and system analytics ensure efficiency at every step, ultimately transferring customers to the service team.<\/li>\n<li><strong>Service<\/strong><br \/>\nCustomer experience takes priority here. A unified database, omnichannel communication, and efficient case management ensure swift issue resolution. Creatio prevents recurring problems and uses a knowledge base to address inquiries promptly.<\/li>\n<\/ol>\n<hr \/>\n<p>Creatio tracks customers from their first contact to becoming loyal clients. All platform components function as part of a unified system, ensuring data integrity, purchase history tracking, and analytics to monitor performance and success metrics. At every step, Creatio offers a highly customizable platform designed to meet your business and aesthetic needs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_69eec1e729c3b.ut-project-sc .widget-title { font-weight: 700; }#ut_scb_69eec1e729c3b.ut-project-sc .widget-title { letter-spacing: 0.02em; }#ut_scb_69eec1e729c3b .ut-share-link:hover { color: #0060ec; }#ut_scb_69eec1e729c3b .ut-share-link:focus { color: #0060ec; }#ut_scb_69eec1e729c3b .ut-share-link:active { color: #0060ec; }<\/style><ul id=\"ut_scb_69eec1e729c3b\" class=\"ut-project-sc clearfix  ut-project-sc-left ut-project-sc-tablet-left ut-project-sc-mobile-center no-border\"><li><h6 class=\"widget-title\"><span>Podziel si\u0119 z innymi tym artyku\u0142em<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row bklyn_overlay=&#8221;true&#8221; bklyn_overlay_pattern=&#8221;true&#8221; bklyn_overlay_pattern_style=&#8221;bklyn-style-three&#8221; background_position=&#8221;center center&#8221; background_attachment=&#8221;fixed&#8221; css=&#8221;.vc_custom_1496162923926{background-image: url(http:\/\/themeforest.unitedthemes.com\/wpversions\/brooklyn\/xml\/demo1\/wp-content\/uploads\/2017\/05\/music-key.jpg?id=3787) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bklyn_overlay_color=&#8221;rgba(44,62,80,0.5)&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_69eec1e72a1c5 h3.section-title, #ut_header_69eec1e72a1c5 h3.section-title span { color:#ffffff; }#ut_header_69eec1e72a1c5 h3.section-title { font-size:30px !important; }#ut_header_69eec1e72a1c5.pt-style-2 .page-title span:after, #ut_header_69eec1e72a1c5.pt-style-2 .parallax-title span:after, #ut_header_69eec1e72a1c5.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_69eec1e72a1c5\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-center header-tablet-center header-mobile-center\"><h3 data-title=\"Do you want to improve customer satisfaction and better customize your offerings? We would be happy to discuss with you the benefits, opportunities and concerns you have. We encourage you to share your experiences, insights and impressions. Get in touch with us today.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;}\" class=\"section-title  \"><span>Do you want to improve customer satisfaction and better customize your offerings? We would be happy to discuss with you the benefits, opportunities and concerns you have. We encourage you to share your experiences, insights and impressions. 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}#ut_blog_grid_69eec1e736093 .ut-blog-grid-article { margin-top: 10px; }<\/style><div id=\"ut_blog_grid_69eec1e736093\" class=\"ut-blog-grid-module blog\"><div class=\"ut-blog-grid  clearfix ut-blog-grid-date-default\">\r\n<article id=\"post-9176\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9176 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to Go-Live: Differences between Traditional and No-code Approaches\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/go-live-differences-between-traditional-and-no-code-approaches\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/go-live-1-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/go-live-1-1500x1250.webp\" data-image-id=\"8604\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"Go-Live: Differences between Traditional and No-code Approaches\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/go-live-differences-between-traditional-and-no-code-approaches\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">Go-Live: Differences between Traditional and No-code Approaches<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The Go-Live phase is that magical moment in the no-code application development process that symbolizes the start of a true&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9176 -->\r\n\r\n<article id=\"post-9169\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9169 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to Mistakes in thinking about Customer Experience\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Bledy_CX-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/Bledy_CX-1500x1250.webp\" data-image-id=\"8601\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"Mistakes in thinking about Customer Experience\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/mistakes-in-thinking-about-customer-experience\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">Mistakes in thinking about Customer Experience<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On October 1st, we celebrate CX Day, or Customer Experience Day. This is a great time to take a closer&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9169 -->\r\n\r\n<article id=\"post-9158\" class=\"grid-33 tablet-grid-50 mobile-grid-100 ut-blog-grid-article clearfix post-9158 post type-post status-publish format-standard has-post-thumbnail hentry category-insight-en\">\r\n    \r\n    <div class=\"ut-blog-grid-article-inner\">\r\n    \t\r\n\t\t\t\t\r\n                        \r\n\r\n        <!-- ut-post-thumbnail -->\r\n        <div class=\"ut-post-thumbnail\">     \r\n\r\n            <div class=\"entry-thumbnail\">\r\n\r\n                \r\n                <a title=\"Permanent Link to How Customer Experience helps turn customers into Brand Ambassadors\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/how-customer-experience-helps-turn-customers-into-brand-ambassadors\/\">                \r\n                    \r\n                    <figure class=\"ut-post-thumbnail-caption-wrap\">\r\n\r\n                        \r\n        <img loading=\"lazy\" decoding=\"async\" data-adaptive-images=\"{&quot;300&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-300x250.webp&quot;,&quot;500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-500x417.webp&quot;,&quot;750&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-750x625.webp&quot;,&quot;1000&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-1000x833.webp&quot;,&quot;1500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-1500x1250.webp&quot;,&quot;2500&quot;:&quot;https:\\\/\\\/www.optingo.eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ambasador_marki_o-2500x2083.webp&quot;}\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1250&#039;%2F%3E\" width=\"1500\" height=\"1250\" data-src=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/ambasador_marki_o-1500x1250.webp\" data-image-id=\"8598\" class=\"ut-adaptive-image wp-post-image skip-lazy \">\r\n\r\n        \r\n                        \r\n                    <\/figure>\r\n                    \r\n                <\/a>  \r\n                \r\n                <a href=\"https:\/\/www.optingo.eu\/en\/2024\/12\/\">\r\n                \r\n                    <div class=\"date-format\">\r\n                        <span class=\"day\">16<\/span>\r\n                        <span class=\"month\">Dec 2024<\/span>\r\n                    <\/div>\r\n                \r\n                <\/a>\r\n\r\n            <\/div>                                                                                                                         \r\n\r\n        <\/div><!-- close ut-post-thumbnail -->\r\n\r\n                \r\n                \r\n        <a class=\"ut-blog-link\" title=\"How Customer Experience helps turn customers into Brand Ambassadors\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/how-customer-experience-helps-turn-customers-into-brand-ambassadors\/\" rel=\"bookmark\">     \r\n              \r\n            <div class=\"ut-blog-grid-content-wrap\"> \r\n\r\n                \r\n                    <header class=\"entry-header\">\r\n\r\n                        <h2 data-responsive-font=\"grid_blog_title\" class=\"entry-title\">How Customer Experience helps turn customers into Brand Ambassadors<\/h2>\r\n\r\n                    <\/header>\r\n                    <!-- close entry-header -->\r\n\r\n                 \r\n\r\n                <!-- entry-content -->\r\n                <div class=\"entry-content clearfix\">\r\n\r\n                    <p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Customers who are satisfied with your company talk about you and even take pleasure in praising you to their friends&hellip;<\/p>\n\r\n                <\/div>\r\n                <!-- entry-content -->\r\n\r\n            <\/div>\r\n        \r\n        <\/a>\r\n        \r\n\t\t                        \r\n    <\/div>\r\n    \r\n<\/article>\r\n<!-- #post-9158 -->\r\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Definition of Customer Journey The definition states that the Customer Journey primarily involves shifting the company\u2019s perspective to analyze its actions from the customer\u2019s point of view. This approach enables the creation of new, improved sales processes that focus on customer satisfaction, attract more potential clients, and ultimately drive sales growth. The customer journey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-9164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Customer Journey? Definitions and examples - Optingo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optingo.eu\/en\/insight-en\/what-is-a-customer-journey-definitions-and-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Customer Journey? Definitions and examples\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Definition of Customer Journey The definition states that the Customer Journey primarily involves shifting the company\u2019s perspective to analyze its actions from the customer\u2019s point of view. This approach enables the creation of new, improved sales processes that focus on customer satisfaction, attract more potential clients, and ultimately drive sales growth. The customer journey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optingo.eu\/en\/insight-en\/what-is-a-customer-journey-definitions-and-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Optingo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/optingodigital\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T15:03:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-05T09:36:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optingo.eu\/wp-content\/uploads\/2024\/12\/customer_journey_o.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1699\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@optingodigital\" \/>\n<meta name=\"twitter:site\" content=\"@optingodigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optingo.eu\/en\/insight-en\/what-is-a-customer-journey-definitions-and-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optingo.eu\/en\/insight-en\/what-is-a-customer-journey-definitions-and-examples\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.optingo.eu\/en\/#\/schema\/person\/8de7bf5f1b37525a745c230ef29311e9\"},\"headline\":\"What is a Customer Journey? 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